Company News, New Products

Bed, Bath & Beyond Picks Up Whip-it Cleaner

Natural product expands beyond HSN in distribution.

Once sold door to door, Whip-It (www.amazingwhipit.com) has now taken the environmentally-friendly product market by storm, landing prime retail positioning nationally in Bed Bath and Beyond stores throughout the US and Canada. First created in 1989, Whip-It was green before being green was cool.  “It actually began as a cleaning product for boats since nearly all marine cleaners were made from toxic acids, ammonia and alcohol,” said company CEO John Alessi. “We knew we could...

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